Why Every Self-Storage Business Needs A CRM

Timing is everything, especially when it comes to lead follow up. 

Storable has found that storage operators that follow up on a phone call within 10 minutes, increase the chances that the customer moves in by 25%.

As competition for prospects heats up, how can you be sure you are calling back every lead, every time, and in time to win them over before the clock is up? 

Why Your Storage Business Needs CRM

What is CRM? CRM stands for Customer Relationship Manager, and it is the solution to your lead management dilemma. 

CRM manages all interactions for prospects and existing customers. It helps businesses convert sales, improve customer relationships, and grow revenue. A CRM allows operators to streamline contacts with customers and leads, enable marketing campaigns, and maintain a 360 view of what leads/customers have purchased.

When all of your leads go into a CRM, there is no more need for sticky notes, spreadsheets, or scattered data. Instead, every lead is tracked and followed up on in a timely manner, giving a boost to your rental conversation rate.

The Problem

As your storage operation grows, coordination and communication across the organization becomes much more complex. Manual processes for tracking and following up on leads that might have worked for a single facility, become inadequate as an operator grows their portfolio. Growing self-storage operators often find themselves juggling multiple lead management systems inherited from previous business owners. 

At a certain point, what worked before, doesn’t work anymore. Leads fall through the cracks, resulting in missed opportunities and lost revenue. Without a centralized system of managing tenant communications, there is no guarantee that every potential lead is followed up on—let alone within 10 minutes.

Signs Your Business Needs a CRM

When your self-storage business experiences significant growth, it can become challenging to manage incoming leads effectively. If leads seem to get lost in a complex maze of procedures and reporting systems, your storage operation would likely benefit from a CRM. 

Here are some more indicators that your storage business needs a CRM:

• Too many cold leads: If your leads management process is disorganized and overly complex, it slows down your response time. Customers are potentially lost or overlooked. A smart CRM can streamline the follow up process and automate responses to ensure new leads are responded to promptly and nurtured.
• Too many systems: Coordinating multiple lead management systems across different facilities slows down productivity. A patchwork of methods isn’t sufficient to handle the increasing number of potential customers as the business grows, leading to missed opportunities and decreased sales effectiveness.
• Manual data entry and tracking: Marketing and sales representatives are spending too much time on manual data entry and lead tracking, taking them away from core sales activities and hindering productivity. 

• Falling conversion rates: If your conversion rates aren’t growing, that is a sure sign you could benefit from a CRM. With a more organized and efficient system of handling leads, your odds of winning more tenants are improved. 

• Lacking visibility into performance: With outdated systems, figuring out what your lead conversion rate is can be a chore. Let alone pulling together accurate and timely comparisons between facilities in your portfolio. A CRM instantly tracks and crunches the numbers for you, capable of generating insightful reports that enable you to adjust your approach as needed to improve results. 

Why Storable CRM?

When choosing a CRM, you want to make sure you pick one that is suited to your business needs as a self-storage operator. Storable CRM is built specifically for the self-storage industry,  so it is ready to use without the need for customization. The platform uses only those fields agents need for effective lead and tenant communication. This provides agents with an easier workflow and makes it easier for them to get conversions. Plus it is fully integrated with Storable FMS, providing the real-time inventory data that your agents need to win customers over.

Storable CRM makes sure every lead is responded to using automated texts, emails, and calls that you set up. These follow ups keep your facility top of mind while boosting rental conversions. 

Keep track of lead performance with the robust reporting capabilities of Storable CRM. Built-in analytic dashboards deliver transparency into performance across your portfolio. Quickly identify winning strategies and areas that need improvement. Learn more about how Storable CRM can simplify your lead management workflows and boost your conversion rates.