How Columbia Self Storage Dominated Local Search and Doubled Their Leads with Storable DMS

By improving their online presence and optimizing for local search, Columbia is now positioned to capture more qualified leads and convert them into paying tenants— location by location. The visibility improvements and ability to quantify ROI across marketing channels has empowered Randall Mosca and the Columbia team to make confident, data-driven decisions as they grow.

The Challenge

Despite a strong online presence with both New Jersey locations consistently appearing in the top five search results, Columbia Self Storage recognized the need to push even further. While their legacy SEO programs had delivered solid performance, Chief Branding Officer Randall Mosca knew that in today’s competitive storage market, “good enough” wasn’t enough.

Together, Columbia and Storable set an ambitious objective: push beyond impressive rankings to achieve absolute leadership in these highly competitive prime markets. This meant not just appearing in search results, but capturing the lion’s share of local storage searches and converting them into measurable business results.

The Solution

Storable’s SEO Reputation Package within its Digital Marketing Services provided Columbia Self Storage with a comprehensive visibility solution. Like a GPS with live traffic updates, it helped Columbia navigate the fastest route to their goals: greater visibility, increased trust, and more customers.

Here’s how Storable’s solution leveled up Columbia’s online presence:

Local Search Grid: Instead of looking at one search result, Storable’s Local Search Grid scans dozens of points across Columbia’s entire service area. This helped create hyper-targeted strategies that improve visibility exactly where it matters most.
Reputation Management Made Easy: Columbia gained access to a powerful, all-in-one reputation dashboard. Now, they can request reviews via text or email, respond to feedback using AI-generated replies that match their brand voice, and monitor their reputation in real time.
Hyperlocal Content with Precision Targeting: With insights from the Search Grid, Storable created content as specific as Columbia’s customers’ neighborhoods. Whether it’s “storage units near Riverside Park” or “climate-controlled storage in Elmwood,” the content speaks the local language, helping Columbia

Download Columbia Self Storage Case Study

Results: Visibility That Drives Revenue

The impact of Storable’s SEO Reputation Package was dramatic and measurable across both locations. Within just 8 days of implementation, Columbia saw their average rank for “Storage Units” improve from 3.8 to 3.0—a significant jump when competing for top positions.

As Storable’s SEO team continued optimization efforts over the first 2-3 months, the results became even more impressive:

345% increase in organic traffic at Lyndhurst location
3.2 spots improvement in Google Maps ranking, surpassing major competitors
$27,216 in lead value generated across two locations
19 new reservations and 4 completed bookings in just one quarter
17 additional phone calls from improved online visibility

Long-term Impact: Data-Driven Growth

The success of the SEO Reputation Package at these two pilot locations has been so compelling that Columbia Self Storage has since expanded the program to five additional locations, demonstrating their confidence in Storable’s ability to deliver measurable results.

Want to see how your facilities are currently ranking? Get a free consultation and discover which Storable SEO package is right for your business.