How SecureSpace Self Storage Scaled from Zero to 80+ Properties in Five Years with Sitelink and Sparefoot

When SecureSpace Self Storage opened its first location in 2020, the team behind it already knew what explosive growth looked like. But achieving rapid growth required technology that could support highly customized operations, not just out-of-the-box solutions.

The Challenge: Building for Aggressive Growth

When SecureSpace Self Storage opened its first location in 2020, the team behind it already knew what explosive growth looked like. Marketing Director Christian Espinal had previously helped build iStorage from zero to 74 properties before that brand was sold to NSA.

With SecureSpace, the vision was equally ambitious. But achieving rapid growth required technology that could support highly customized operations, not just out-of-the-box solutions.

The core challenges were clear:

  • Support aggressive expansion. Growing from zero to 80+ properties in five years, with plans to double and triple that number, required a platform proven at scale.
  • Enable extensive customization. Most tools in the industry are designed as set-it-and-forget-it solutions. But SecureSpace’s ambitious growth goals demanded fine-tuning and customization that would require extensive development work.
  • Provide rock-solid reliability. With operations spanning a nationwide portfolio, SecureSpace needed technology that managers could depend on. “We don’t want them digging behind menus and complaining that the system’s not working,” Christian notes. “We want to take away the technology and just let our managers sell.”
  • Align marketing spend with results. As the portfolio scaled, tracking marketing effectiveness across dozens of properties became critical for optimizing ROI.

Solution: Sitelink as the Foundation for Custom Growth

The choice of Sitelink by Storable was straightforward for SecureSpace’s experienced team. The platform had been tried and tested by numerous operators across the industry, making it the clear choice for a company planning aggressive expansion. Quickly, it became what Christian calls “the beating heart” of a highly customized operation.

  1. Custom Development and API Access
  2. Sparefoot Integration for Marketing Accountability
  3. Partnership Approach to Innovation

The Results 

At a Glance

  • Grew from 0 to 80+ properties since opening first store in 2020
  • Ambitious expansion plans to double and triple portfolio in coming years
  • Seamless scalability through customized integrations and API access
  • Optimized marketing ROI by reconciling move-ins with marketing spend through Sparefoot integration
  • Operational reliability across nationwide portfolio with familiar, dependable platform
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Rapid Nationwide Expansion

Sitelink and Sparefoot have enabled SecureSpace to achieve remarkable growth while maintaining operational excellence.

  • 80+ Properties in Five Years From opening their first store in 2020, SecureSpace has scaled to over 80 properties nationwide. The platform’s reliability and scalability have supported this rapid expansion without operational hiccups.
  • Manager Productivity and Confidence The familiar, dependable interface means managers can focus on revenue-generating activities. “Being able to walk in and log into something that you know is familiar and you know it’s going to work makes the job that much easier,” Christian explains. “When you can take away the technology and just let our managers sell, that’s really the ideal point we want to reach.”
  • Data-Driven Marketing Decisions Easy access to critical KPIs enables efficient marketing management across the entire portfolio. The reporting capabilities allow Christian to check essential metrics daily and understand store health at a glance, making his job significantly easier.
  • Optimized Marketing ROI The Sparefoot integration’s ability to track actual move-ins against marketing spend has been crucial for SecureSpace’s growth strategy. The partnership has helped align strategies and work with managers daily to maximize market potential.  

Storable is really receptive with the ideas that we have and being able to align our aggressive growth goals. Being able to talk to people and them understanding, ‘Hey, great. Let’s help you build a tool that’s going to help you achieve that.’ Storable made themselves available.

Christian Espinal

Marketing Director, SecureSpace Self Storage

Ready to Support Your Growth Ambitions?

SecureSpace’s journey from startup to 80+ properties in five years demonstrates how the right technology partnership enables aggressive expansion. Whether you’re planning rapid growth, need extensive customization, or want to optimize marketing across multiple locations, Storable’s property management software provides the foundation for success.


Discover how Storable can help you:

  • Scale confidently with proven, reliable technology
  • Customize operations through flexible API access
  • Track marketing ROI across your entire portfolio
  • Maintain operational consistency as you grow

Schedule a demo today to learn how Storable can support your expansion plans.

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