Walk-ins are no longer an operator’s main source of new tenants. Instead, it’s the internet. Physical location is less of an advantage due to digital ads, professional websites, SEO, and online marketplaces that enable operators to remain competitive in the shifting digital landscape. Operators have to get smart about digital marketing and better utilize all of the tools at their disposal to stand out among the competition.
Artificial intelligence is changing how self-storage businesses operate, but many operators still have the same question: How can AI actually improve my business today? Our
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