Walk-ins are no longer an operator’s main source of new tenants. Instead, it’s the internet. Physical location is less of an advantage due to digital ads, professional websites, SEO, and online marketplaces that enable operators to remain competitive in the shifting digital landscape. Operators have to get smart about digital marketing and better utilize all of the tools at their disposal to stand out among the competition.
If you’re just starting to research how to get into the self-storage business, you’re not alone. Side investors and first-time operators are increasingly drawn to
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