Historically, operators have achieved their target NOI by almost exclusively focusing on driving occupancy. However, in recent years, excess supply in the market has caused over-saturation, resulting in both declining rental rates and increased costs per lead. This has forced operators to answer an unfamiliar question. How else can I impact my NOI?

Welcome to the first quarterly edition of Storable’s Self-Storage Industry Pulse report for 2025. This comprehensive analysis tracks critical performance metrics across more than 14,000
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