Walk-ins are no longer an operator’s main source of new tenants. Instead, it’s the internet. Physical location is less of an advantage due to digital ads, professional websites, SEO, and online marketplaces that enable operators to remain competitive in the shifting digital landscape. Operators have to get smart about digital marketing and better utilize all of the tools at their disposal to stand out among the competition.
Artificial intelligence is moving from answering questions to taking action. It books appointments, disputes charges, sends messages, makes purchases, and manages access. But how much
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