7 Benefits of Automating Your Self-Storage Lead Management Process

7 Benefits of Automating Your Self-Storage Lead Management Process

As a self-storage operator, it’s a question you have to ask yourself…

Are we following up with every lead?

If your operation is tracking leads manually, the answer is probably “no.” But you’re not alone. In fact, a study has shown that only 7% of leads in the self-storage industry are followed up with after their initial contact.

So if 93% of your leads aren’t getting any follow-up …how much money are you leaving on the table? And how much time is wasted manually logging calls into spreadsheets or sending email reminders?

There’s no way around it. Manual lead management tasks are costing your operation time and money.

But there’s a better way. Savvy self-storage operators are putting an end to the cycle of disorganization and lost opportunities with automated lead management software.

What is lead management software?

Simply put, lead management software is a tool designed to simplify and automate the process of tracking self-storage inquiries. It’s tailored to meet the unique needs of self-storage operations, which need to follow up quickly to avoid losing leads to large competitors.

With Lead Manager Pro, the best-in-class extension for your storEDGE or SiteLink software, you’ll never miss another opportunity to convert a lead into a paying tenant. The key is simple: automation.

Lead Manager Pro tackles ineffective lead management by:

• Automating follow-up emails and texts
• Empowering managers with tools that help close the deal
• Categorizing leads properly for better conversion rate data

Let’s take a look at some of the main benefits you can expect with an automated lead management process.

How can your operation benefit from automated lead management?

1. Streamline everything
No more post-it notes or disorganized Excel worksheets. Skip the inaccurate manual data entry with a software tool that tracks leads for you. The end result?
Operators close up to 250% more leases.

2. Save time
When you aren’t spending endless hours tracking leads manually, you have more time to focus on the big picture. Automation makes lead management more efficient, period.

3. Follow-up faster
Responding quickly to leads is KEY in the self-storage industry. With an automated process, all leads are contacted immediately so you don’t lose business while they wait to hear from you.

4. Be consistent
It’s not just about the first phone call. Automation ensures that all facilities are following up with the most effective scripts, texts, and email reminders. Consistency is key to increasing conversion rates.

5. Eliminate blind spots
With detailed analytics at your fingertips, you always know exactly where you stand. Calls are logged properly (no more solicitations accidentally being entered as leads), so your conversion rates are crystal clear.

6. Scale up
A replicable, out-of-the-box lead management system makes expansion a breeze. Grow even faster with access to real-time inventory across facilities.

7. Improve customer service
Give customers what they really want: an efficient, hassle-free leasing process. With e-signing, automated reminders, and consistent, personalized communications, everybody wins.

Game-changing results with automated lead management

Sure, more efficient processes will make your life easier. But in the end, it’s all about that bottom line.

Operators using Lead Manager Pro report:

• 32% higher revenue
• 70% more rental conversions
• 250% more signed leases

With results like these, it’s no wonder that self-storage operators are singing the praises of their lead management software. So what’s the word on the street?

“We’re able to manage our leads a lot more efficiently and effectively.”
– Pockit Self Storage

“Since incorporating call potential software, our customer interactions have become noticeably smoother. The system’s integration has made us more efficient, reinforcing our dedication to providing superior service.”
– President 10 Federal

“We were not contacting our customers as quickly as we should have. We’ve seen a marked improvement. Luckily, we’re ahead of last year, and there are lots of competitors who are not.”
– Access Self-Storage

Streamline your most important workflow

With lead management software, the benefits are clear.

It’s time to move past the jumbled post-it note reminders and missed follow-up calls. Next time you ask yourself whether all leads are being managed properly, the answer can be a resounding “YES.”

The real question is, what are you waiting for?

Talk to a sales representative today about adding Lead Manager Pro to your existing storEDGE or SiteLink software. (And stay tuned for more innovations for self-storage operators from CallPotential by Storable, coming soon!)