Historically, operators have achieved their target NOI by almost exclusively focusing on driving occupancy. However, in recent years, excess supply in the market has caused over-saturation, resulting in both declining rental rates and increased costs per lead. This has forced operators to answer an unfamiliar question. How else can I impact my NOI?
The self-storage market is entering a different phase. The national demand drivers operators once counted on are less reliable, and local conditions are doing more
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