Integrated Online Move-Ins

In the midst of a global health crisis, Storable’s team quickly created and released new capabilities on SpareFoot that helped storage operators offer a more seamless, and safer shopping experience for their customers.

The Challenge

New Levels of Uncertainty

Both consumer and operator needs changed overnight as the COVID-19 pandemic spread across the globe. Just like business owners in nearly every other industry, self-storage operators faced new levels of uncertainty.

In the midst of this, many operators recognized that consumer demand for digital engagement and transaction capabilities would increase more than ever before. However, the question was what digital tools or capabilities would best help them mitigate the fallout from this crisis?

5%

On average, operators who utilized these features saw a 5% increase in move-in rates. 

10.8%

SpareFoot Contactless Move-In Badging gave operators a 10.8% higher reservation share than before they enabled the feature.

The Solution

Storable recognized this same need and quickly mobilized its team to deliver new capabilities designed to help operators meet rapidly evolving customer expectations while reducing the negative impact on their business. 

Those capabilities included:

Contactless Badging on the SpareFoot Marketplace 

This page promotes facilities that provide a move-in process consistent with social distancing guidelines and attracts customers seeking a contactless experience.

Online Move-Ins Through SpareFoot

SiteLink and storEDGE software customers can now integrate their existing online move-in experience directly into the SpareFoot reservation flow, so storage shoppers can complete the online move-in process entirely within SpareFoot.

 

The Impact

More Move-Ins

Several months after releasing these new features, our data showed that, on average, operators who utilized these features saw a 5% increase in move-in rates.

This health crisis has cause consumer shopping habits to shift toward prioritizing digital or online transactions, and this preference will largely remain once the crisis has passed. These innovative capabilities will continue to be an easy and effective way to help operators keep their operations healthy now, and well into the future.

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