Enhance your marketing efficiency while accelerating lead generation and business growth with The Storable Platform.
The Shifting Marketing Landscape
The marketing landscape in self-storage has changed dramatically. No longer are walk-ins the biggest driver of new tenants. As consumers continually shift to online shopping, the internet has become the largest source of new tenants.
The result? The battle for leads is now fought online with modern websites, digital ads, search engines, and online marketplaces. To remain competitive, operators must master the digital landscape. They need to better utilize digital marketing and other tools at their disposal to ensure that their facilities continue to move-in new tenants.
To maximize leads and deliver the digital experience that storage shoppers are looking for, operators need to master three critical areas of their digital presence: Paid, earned, and owned media.
Paid advertising like Google Pay-Per-Click is a critical component of lead generation for any operator as you can capture prospects who are actively searching for storage or storage-related topics.
Earned media represents any media that is created and or managed by a third party. Managing your organic search rankings, online storage marketplace presence, and third-party review sites are critical to ensuring you are capturing storage shopper attention and leaving the right impression.
The primary owned digital media asset is your website. Today’s operators must ensure that their website is not only crafted to drive traffic through Google search but also provides the ability to effortlessly reserve or rent a unit online.
Pillars to Success
Digital marketing doesn’t need to be complicated or confusing. We believe it should be efficient and straightforward. Storable’s Marketing Solutions combines our Marketplace and Website products with tailored digital services — all seamlessly integrating with your FMS — to empower operators by employing four crucial digital marketing strategies, all at their control.
Design & SEO
Drive more leads with a sophisticated, modern website that fits your brand, captures the attention of storage shoppers, and drives natural search traffic
Self Service Tools
Empower customers to engage with your facility through online reservations, online move-ins, and a tenant portal where tenants can make payments and review their account information.
Digital Marketing Services
Improve your online reputation on third-party sites — including Google’s My Business listings — with capabilities that allow you to keep all listings current and monitor customer reviews.
Our specialists can help you capture more and higher-quality leads with tailored, targeted campaigns while tracking performance and refining for better results.
Keep your lead generation machine finely tuned with ongoing tweaks and optimizations to your website to ensure your website is consistently performing at peak efficiency for search results.
Expose your brand to the largest storage marketplace on the web — with over 9 million unique annual visitors — and only pay for the leads that move-in.
Build on the reach of your direct marketing efforts by leveraging the complementary SEO and PPC reach of the Storable Marketplace.
Save time by automatically routing leads from the Storable Marketplace and your website directly into Storable Software’s lead management workflow.
Deliver a better customers experience with a holistic marketing solution that seamlessly shares inventory, pricing, documents, and other data across your software, website, and marketplace presence.
Discover The Ultimate Competitive Advantage with Storable.
Automate day-to-day tasks for increased operational efficiency and boost your bottom line with intuitive revenue management tools.Learn More
Elevate your facility’s digital presence, competitive advantage and increase revenue by filling empty units on the world’s largest self-storage online marketplace.Learn More
Elevate your facility’s brand with a modern website that seamlessly integrates with our management software to increase operational efficiency and revenue.Learn More