10 Reasons Your Self-Storage Facility Needs a Website
If you tried ordering takeout for dinner during the pandemic how did you do it?
Chances are you used a website that made online ordering a breeze. And if that option wasn’t available to you, would you have still ordered from that restaurant?
Didn’t think so.
The same logic applies to your self-storage business.
The idea of having a self-storage website is to make doing business with your company as easy as possible to the largest number of customers possible. Many customers these days start and end their search for self-storage, like everything else, online. If you don’t have a website you aren’t getting found by them. It’s that simple.
Still not convinced? Here’s 10 reasons why every self-storage operation needs a marketing website:
10. Take control of your brand
Having a custom website allows you to take control of your brand online in a way that you can’t with just a Facebook page or other social media page. Use your own colors, logos and imagery to represent your brand identity on your own marketing website. When you control the website, you control the experience.
9. Offer online rentals
Not sure how to offer online rentals? Setting up a marketing website for your storage business is the easiest way. By offering rentals on your own website, tenants can not only reserve their unit, but complete their paperwork and rental transactions themselves, any time of day or night on their own time, regardless of your office hours.
8. Make payments easier
When you have a website, your customers have yet another option for making payments. The easier it is to pay rent, the less delinquencies you are likely to have to deal with. With the right automated workflows, your tenants can receive digital communications and updates from you, and use the online tools to manage their account and pay their bill. When all this happens automatically without having to spend time making collections calls, the benefits of taking payments on your website quickly become apparent.
7. Stay competitive
More and more consumers are turning to online search to find self-storage. If you don’t have a website, it’s likely they won’t find you. Instead, they will find and rent from your competition who have already built a marketing website.
6. Get found quicker
When you have a marketing website, you ensure that customers searching for storage online can find you easily and quickly. This is accomplished by making sure your website utilizes SEO tactics and includes things like title tags and meta descriptions, uses the right keywords and provides a fast and error-free page experience for visitors. Having good SEO will help your site rank higher when users are searching for storage in your area.
5. Go mobile
The shift to online is allowing operators to create more convenient and seamless tenant experiences. Many tenants today want to do everything from their smartphone. Without a mobile-friendly website, your prospective tenants won’t have easy access to your information. With a website experience that adjusts to users screen size, platform and device orientation, you are providing the modern tenant experience that a large segment of customers favor.
4. Allow your on-site staff to do more
If all of your business comes through the front door or the phone, that could leave you short-staffed during peak hours. This is especially true if your staff is on the grounds somewhere helping a customer. By providing a functional website, you create a self-service option for customers. This helps take the load off your facility staff while allowing you to serve more customers at the same time.
3. Fill empty units faster
When you have a facility website that integrates with your facility management software, your units and prices can be updated on your website in real-time. With accurate inventory promoted online, customers will find the units they need and book with you. Not only that, but customers can book units on your website 24/7, allowing you to capture rentals outside of regular business hours.
2. Automate your facility
If you want your facility to be fully-automated, you will definitely need a high-quality website that does lots of heavy lifting. A website that supports online rentals, a tenant portal and payments is a critical component of any unmanned operation. Automating parts of your storage business is a smart way to reduce labor costs and reach new customers.
1. Increase revenue
The bottom line is this: your facility website works for you. A well-designed website that allows customers to do business with you online should generate additional revenue for your business. If not, your website needs an upgrade.
Get Your Storage Website Today
Get started with a website that integrates with your FMS featuring online rentals, payments and more. Find out how a marketing website from Storable can boost your storage business. Check out the webinar below to get the most out of your storage website.
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